Corporate Blog Publishing

WordPress is an Open Source publishing system built on PHP and MySQL and is the largest self-hosted blogging tool which is completely customizable. It is in full compliance of W3C standards and allows you to manage non-blog easily and changes made to templates are reflected immediately on the site without rebuilding the pages.

Dot Publications has experience in working on WordPress wherein we help our customers in building the blog tool with easy to manage blog and non-blog content, Links – to create, maintain and update any number of blogrolls through admin interface. Managing multiple themes, Spam protection to manage and eliminate comment spam, built-in user registration system to allow users to register and maintain profiles and leave comments, password protected posts, easy to installation and upgrades are some of the areas Dot Publications is adept in handling as per the needs of the customers.

We also have expertise in using WordPress for Easy importing, supporting XML-ROC interface, workflow management, converting ASCII into typographically correct XHTML, Intelligent text formatting, Multiple authors for different levels of privileges with regard to publishing, editing options and Bookmarklets for publishing or add links to your blogs.

Corporate Blogging Service

Dot Publications corporate blogging service, provides corporate bloggers tools, training and ongoing support to help our clients succeed at blogging. We help companies assess their blogging potential, create strategy and identify and train corporate bloggers. We can also provide daily monitoring reports that help bloggers stay on top of the relevant online discussions, news and keywords, helping our corporate bloggers find the best brand building opportunities and staying focused on what is most important — relevant content, message and unique voice.

Our Corporate Blogging Service is grouped in 4 phases

Phase 1: Assessment
Blogging is a strategic decision and has many possible implications. A company should consider carefully how they approach their online blogging community, therefore we recommend each client initially conducts an assessment of their blogging community before deciding to blog, who should blog, and what to write about. Our first objective is to understand your goals and then conduct an audit of your related blogging communities to understand the costs and potential benefits. We provide your company with a detailed assessment report outlining the opportunity for your business, profiling the key bloggers in your industry, and recommending possible strategies and next steps.

Phase 2: Strategy
If it is determined that blogging is worthwhile for your company, our  blog team will work with you to create a comprehensive blogging strategy. Your strategy will include a detailed plan with specifications for building and running the blog, design guidelines, and a blogging policy.

Phase 3: Blog Setup and Management System
In this phase, we will work either independently or collaborate with your existing interactive team to design and build your public and private blog management systems. We also provide extensive blogger training. Bloggers are trained to use the blogging system and are provided a crash course in blogging and blogger relations.

Phase 4: Ongoing Blog Monitoring and Daily Reports
The most unique and valuable aspect of the Dot Publications Corporate Blogging Service is the  Daily Reports.These reports provide your company’s designated bloggers with recommended tasks that will help your company seize the best opportunities for posting, commenting, and linking online. Reports are sent directly to the private area of your blogging system. They highlight current blogging opportunities, recommend ways to respond, and suggest effective keywords to use. We even find the best opportunities of the day; your bloggers focus on what is most important to you – your unique voice, your message.

Corporate Blogging Managed Service

At Dot Publications we bring the power of the blog to your business.  Blogging has proven effective in growing a community around your company and products. It helps you communicate with your customers. We will help you build those relationships through your corporate blog.

Most companies are not expert bloggers, nor should they be.  We understand that, and believe you are better off focusing on your core business. Just as you would outsource your hiring to the experts, we believe you should outsource your corporate blog. That’s where Dot Publications’  Corporate Blogging Managed Service comes in.

Our team of writers can write quality content on any topic. Our editors add relevant photos and format that content to present a professional design that you can be proud of. We make sure that your site is indexed by the appropriate search engines and search engine optimized to rank well with organic search.

Custom Blog Design

Your company’s blog design says a lot about your business. Let our professional website designers work with you to choose the right name, description, look and feel, and primary call to action messaging for the home page and internal pages. The design deliverables include:

* Styling (colors, font and sizing selection for home page and internal pages)
* Blog Naming Ideas
* Custom Design of Top of Page Logo Banner Area.
* Custom Design of Primary Call to Action Box on Home Page
* Rights Managed Imagery Selection (up to one photo)
* Custom Button Design (up to three buttons)
* Review Home Page Content
* Primary Call To Action Optimization (up to 3 CTA’s)
* Setup with WordPress or HubSpot Blog System

Contact us to know more about how your organization can benefit from blogging.